Content & Creative Director
If you’re wondering how you ended up here, join the club. My path has zigged when others zagged and I’m trying to navigate the turns as they come. I’ve lived, worked, and played in 30 countries on four continents. I’ve been a field laborer, a novelist, and a Fulbright finalist. My career has been filled with talented people, interesting challenges, and a lot of late nights playing with something until it finally felt right.
My road into becoming a Content & Creative Director started with a degree in Journalism and Public Relations from Michigan State University. Being a cub reporter would have been a great gig…if the entire concept of a free and independent press hadn’t crumbled under the media corporation consolidation of the early aughts. Thankfully, a little thing called content marketing was emerging in the digital advertising world. I hopped on that train, starting as a copywriter at a rapidly growing agency.
Five years later I was the Head of Content & Creative, creating campaigns for national brands including Discover Card, United Airlines, Avis Rental Car, Comcast and Stetson. As a creative director I have delivered campaigns for B2C, B2B, healthcare, finance, luxury travel, aviation, old tech, new tech, franchises, and once regrettably the hemorrhoid removal biz. Whatever you’re selling, I’m going to help you sell more of it.
I’ve been lucky to work with and learn from some of the smartest, most dedicated, and funniest people in the marketing industry. And one or two psychopaths. After 20 years in this circus, I’ve learned a few things: don’t look down when you’re walking a tightrope, the show must go on, and a monkey with a banana is always a crowd pleaser.
I love telling stories that resonate with people. I love following the path that data reveals to be the best bet. I love working hard because my team is working hard beside me. I love mentoring young creatives to find their voice and hone their craft.
When I’m not working you can find me running with my dog Chuck, snowboarding, drawing, mom-ing, writing, and being the Assistant Curator for my family’s miniature collaborative art gallery.
If you want to get on this path with me, feel free to reach out.
Lucia Novara 